FCKDUP Print Mauve by K72
The Print Ad titled Mauve
was done by K72 advertising agency for FCKDUP in Canada. It was released in Oct 2017.
FCKDUP: Mauve
Brand
Media
Released
October 2017
Posted
March 2020
Market
Industry
Agency
Credits & Description:
Category: Alcoholic Drinks
Media: Print
Brand: FCKDUP
Agency: K72
Geo: Canada
Advertising Agency: K72, Montreal, Canada
Creative Director: Simon Beaudry
Art Director: Lian Benoit
Copywriter: Joshua Lessard
Illustrator / Photographer: Philippe Richelet
Illustrators: Guillaume Chaboud, Fracois Beaudry
Published: September 2017
Synopsis:
Many teenagers are going for the strong and cheap option when buying alcohol in Montreal. The idea was to go in that direction and offer them a crazy drink with almost 12% alcohol, caffeine, hemp, fruits and a sweet taste of regret. The visuals to support this are as crazy and weird as the drink.