Federation Des Producteurs De Lait Du Quebec: Croissant

Credits & Description:

Media: Outdoor

Category: Non-alcoholic drinks

Agency: Cossette

Brand: Fédération des producteurs de lait du Québec

Geo: Americas, Canada

Butter. To light up our mornings.

The ads will be displayed at certain times on vertical displays, in bus shelters, in street column format and as “lumiquais” (backlit panels in metro stations) in major markets across Quebec. The media strategy is based on the fact that with the exception of the vertical format, the sites will be backlit, maximizing the concept and its visual effect.

Advertising Agency: Cossette, Canada

Creatives: Steve Blanchet, Marjorie Lapointe-Aubert

Account Service team: Véronik Bastien, Martine Delagrave

Media Planning: Catherine Charpentier / touché!

Photography: Mathieu Lévesque / La Cavalerie