Fiat Print Minty fresh by Maxus, Maxus London

Minty fresh
The Print Ad titled Minty fresh was done by Maxus, Maxus London advertising agencies for subbrand: Fiat 500 (brand: Fiat) in United Kingdom. It was released in Sep 2014.
Advertising campaign for Fiat

Fiat: Minty fresh

Brand
Fiat 500  (Fiat)
Media
Print
Released
September 2014
Posted
September 2014
Market
United Kingdom
Industry
Cars
Agency
Maxus
Agency
Maxus London

Credits & Description:

Brand: Fiat
Media: Print
Category: Automotive
Agency: Maxus
Geo: United Kingdom
Fiat 500: Minty fresh
As part of the introduction of the 2014 FIAT 500 range, with its new palette of colours including the fashionable 'Smooth Mint’ FIAT 500 Cult, to further strengthen the brand’s ties to fashion, Metro London has run its first ever ad with scented ink in association with FIAT. The campaign is targeting young, fashion-conscious drivers by promoting the new colours and reinforcing the FIAT brand as fashionable car icon during the biggest event in the fashion calendar, London Fashion Week and London Fashion Weekend.
On Thursday 18 September the newspaper ran two full page advertisements under the headline ‘Eau de New Car’ with a call-out on the front page encouraging people to experience the pages through touch, thereby releasing a refreshing, minty scent.
Advertising Agency: Maxus UK