Fiat Print, Outdoor Market Man [alternative version] by Leo Burnett Frankfurt
![Market Man [alternative version]](https://fcdn.me/d5e/8e7/fiat-ducato-market-man-eb538851aab5aa0134411bd52e.jpg "Market Man [alternative version]")
Fiat: Market Man [alternative version]
Awards:
| One Show 2017 | ||
|---|---|---|
| Print & Outdoor | Publishing: Magazine - Campaign | Merit |
| Print & Outdoor | Craft: Photography - Single Or Campaign | Merit |
| Cannes Lions 2016 | ||
| Print And Publishing | Print & Publishing: Other Vehicles, Automotive Products & Services | Silver Lion Campaign |
| Mobius Awards 2016 | ||
| Craft/Technique: Photography | MOBIUS | |
| Craft/Technique: Photography | BEST OF SHOW WINNER | |
| Epica Awards 2016 | ||
| Automobiles | Automobiles | Silver - Print |
| Eurobest Awards 2016 | ||
| Print & Outdoor Craft | Print & Outdoor Craft: Photography | Bronze Eurobest |
| D&AD 2017 | ||
| Press Advertising | Press Advertising (National) | Wood Pencil |
| Golden Awards of Montreux 2017 | ||
| Posters | Automotive | Gold Medal |
| The ADC Annual Awards 2017 | ||
| Advertising | Press / Magazine - Campaign | Merit |
| Advertising | Out of Home / Posters - Campaign | Merit |
| Design | Photography / Products / Commercial - Series | Bronze Cube |
| Cresta Awards 2017 | ||
| Press | Magazine: Automobiles | Bronze Winners |
Credits & Description:
Client: Fca Germany Ag
Brand: Fiat
Media: Print
Category: Automotive
Agency: Leo Burnett
Geo: Germany
Fiat: Market
For those who hate going twice.
Advertising Agency: Leo Burnett, Germany
Cco: Andreas Pauli
Creative Directors: Daniela Ewald, Joerg Hoffmann
Art Directors: Hugo Moura, Till Rothweiler
Copywriter: Andreas Daum
Photographer: Miro Minarovich
Description:
Everybody knows the situation: When you have to bring many items from one place to another, you rather carry everything at once by stacking everything in an almost artistic way instead of going twice. This insight is as true for craftsmen, construction workers and people owning small businesses - the clients of Fiat Professional. With this series of magazine ads we demonstrated the load capacity of the Fiat Ducato in a surprising way that everybody can relate to.