FIAT ran playboy ads in the September and October issues, showcasing the newly launched 124 Spider Abarth, in a fun, cheeky way that represents the brand, as well as the medium.
Media: Print
Category: Automotive
Client: FCA – Fiat Chrysler Automotive
Agency: FCB Chicago
Country: United States of America
Chief Creative Officer: Todd Tilford
Copywriter: Kate Cullen
Art Director: Franki Geib
Executive Producer: Marybeth Oskin
Designer: Jackson Bernard
Chief Marketing Officer: Kelly Graves
Senior Production Artist: Daniel Abrigg
FIAT Global CMO: Olivier Francois
Head of FCA USA Advertising: Marissa Hunter
Head of Brand Communications FIAT North America, Head of FCA Retail Marketing: Casey Hurbis
FIAT USA Advertising Manager: Meghan England