Fiat Print The earthliner, 1 by Leo Burnett Warsaw

The earthliner, 1
The Print Ad titled The earthliner, 1 was done by Leo Burnett Warsaw advertising agency for subbrand: Fiat Freemont (brand: Fiat) in Poland. It was released in Oct 2012.
Advertising campaign for Fiat

Fiat: The earthliner, 1

Brand
Fiat Freemont  (Fiat)
Media
Print
Released
October 2012
Posted
October 2012
Market
Poland
Industry
Cars
Agency
Leo Burnett Warsaw
Creative Director
Pawel Heinze
Photographer
Adelmo Barreira
Copywriter
Lukasz Witkiewicz

Credits & Description:

Media: Print

Geo: Poland

Category: Automotive

Agency: Leo Burnett

Brand: Fiat

Freemont. The earthliner.



Freemont.The earthliner. To enhance power, speed and comfort of Fiat Freemont; which all together give a sensation similar to that of flying on a plane; we combined a car crossing a sky-like monochromatic terrain with condensation trail. We also use expression earthliner which phonetically and semantically refers to a world airliner– passenger aircraft. Press ads were released contextually in magazines which are distributed on boards of the planes. Passengers of several airlines read "The earthliner“ Fiat Freemont advertisements in journals such as AirGo! or Airgate.



Advertising Agency: Leo Burnett, Warsaw, Poland

Creative Director: Pawel Heinze

Art Directors: Leszek Ziniewicz, Ewa Trzpil-Jesionek

Copywriter: Lukasz Witkiewicz

Illustrator: 3D CGI studio - FINISHIZER

Photographer: stock

Account director: Marta Obluska

Account Manager: Agnieszka Makarewicz

Published: June 2012