Firstbank Print Bob Deuschle by TDA_Boulder

Bob Deuschle
The Print Ad titled Bob Deuschle was done by TDA_Boulder advertising agency for Firstbank in United States. It was released in Mar 2014.

Firstbank: Bob Deuschle

Media
Released
March 2014
Posted
March 2014
Creative Director
Copywriter
Executive Creative Director
Art Director
Photographer

Credits & Description:

Advertised brand: FirstBank
Advert title(s): Bob Deuschle
Headline and copy text: “Bob Deuschle. President North Market. Less intimidating bankers. Less intimidating mortgages.”
Advertising Agency: TDA_Boulder, Boulder, U.S.A.
Agency website: http://tdaboulder.com
Creative Director: Jeremy Seibold
Art Director: Haley Garyet
Copywriter: Jeremy Seibold
Photographer: archival, volunteered by FirstBank employees
Additional credits:
Executive Creative Director: Jonathan Schoenberg
Published: March, 2014
Short rationale: “Acknowledging the scary leap of faith a home buyer takes in baring his or her finances to a stranger and asking for a loan, print and online advertising aims to knock FirstBank’s own officers down a peg. Each of three print full pages and four Flash banners features a real, and rather inelegant, childhood photo of a real FirstBank banker, accompanied by the text, “Less intimidating bankers. Less intimidating mortgages.”