Firstbank Print Robert Frederick by TDA_Boulder

Robert Frederick
The Print Ad titled Robert Frederick was done by TDA_Boulder advertising agency for Firstbank in United States. It was released in Mar 2014.
Advertising campaign for Firstbank

Firstbank: Robert Frederick

Brand
Firstbank
Media
Print
Released
March 2014
Posted
March 2014
Market
United States
Industry
Banking & Financial Services
Agency
TDA_Boulder
Creative Director
Jeremy Seibold
Copywriter
Jeremy Seibold
Executive Creative Director
Jonathan Schoenberg
Art Director
Haley Garyet

Credits & Description:

Category: Finance & insurance
Advertised brand: FirstBank
Advert title(s): Robert Frederick
Headline and copy text: “Robert Frederick. Banking Officer North Branch. Less intimidating bankers. Less intimidating mortgages.”
Advertising Agency: TDA_Boulder, Boulder, U.S.A.
Agency website: http://tdaboulder.com/
Creative Director: Jeremy Seibold
Art Director: Haley Garyet
Copywriter: Jeremy Seibold
Photographer: archival, volunteered by FirstBank employees
Additional credits:
Executive Creative Director: Jonathan Schoenberg
Published: March, 2014
Short rationale: “Acknowledging the scary leap of faith a home buyer takes in baring his or her finances to a stranger and asking for a loan, print and online advertising aims to knock FirstBank’s own officers down a peg. Each of three print full pages and four Flash banners features a real, and rather inelegant, childhood photo of a real FirstBank banker, accompanied by the text, “Less intimidating bankers. Less intimidating mortgages.”