Media: Outdoor
Category: Entertainment & leisure
Client: Victoria Racing Club
Agency: McCann Melbourne
Production: \ Thirteen & Co
Country: Australia
Director: Pete Moore
Creative Director: Nicole Mandile
Creative team: Tessa Midgley
Creative team: Nicole Mandile
Producer: Belinda Dean
Executive Producer: Roy De Giorgio
Sound: Bang Bang
Account Director: Jacquelyn Whelan
DoP: Stefan Duscio
Post production: The Butchery
Post production: The Refinery
TV Producer: Anne Comber
Editor: Chris Betteridge
Editor: Joe Morris
Photographer: Georges Antoni
Retoucher: Ross Goddard
Designer: Caity Maloney
Account manager: Angela Lethbridge
Colourist: Martin Greer
Finishing Artist: Chris Vrieze
Finishing Artist: Darren Magnan
Caroline Ralphsmith - Executive General Manager Customer Engagement Jo King - Head of Brand, Marketing and Customer Experience
Chloe Alsop - Senior Manager, Marketing, Brand & Acquisition
Synopsis:
The Victoria Racing Club (VRC) has brought to life the wild and wonderful heart of the Melbourne Cup Carnival in a superbly nostalgic and theatrical campaign developed by McCann Melbourne and produced by Thirteen & Co.