Ford Print Marionette, 1 by Global Team Blue São Paulo
The Print Ad titled Marionette, 1
was done by Global Team Blue São Paulo advertising agency for Ford in Brazil. It was released in Apr 2018.
Ford: Marionette, 1
Brand
Media
Released
April 2018
Posted
March 2020
Market
Industry
Credits & Description:
Advertised brand: Ford Motor Company
Advertising agency: GTB, São Paulo, Brazil
Executive Creative Director: Vico Benevides
Associate Creative Director: Rodrigo Strozenberg
Art Director: Vinny Couto
Copywriter: Lucas Arantes
Illustrator: Romeu & Julieta
Photographer: Romeu & Julieta
Published: March 2018
Synopsis:
In order to promote the independent suspension of Ford Ranger, highlighting the control and stability of the driver on any kind of terrain, we created two posters for dealerships, that show a hand controlling the truck with a marionette together with the concept “You’re always in control”.