Media: Outdoor
Category: Automotive
Client: Ford of New Zealand
Agency: J. Walter Thompson Auckland
Country: New Zealand
Executive Creative Director: Justin Barnes
Art Director: Nick Houghton
Copywriter: Rafi Stone
Group Account Director: Eduardo Hernandez
Photographer: Spid Pye
Senior Account Manager: Harriette Hanson
Synopsis:
To announce the launch of the new upgraded Ford Transit in New Zealand, JWT Auckland positioned this luxurious new van as consolation for the typically unpleasant working lives of tradespeople.