Ford: Vampire

Credits & Description:

Category: Automotive
Brand: Ford
Agency: GTB
Geo: Turkey
Advertising Agency: GTB, Istanbul, Turkey
Executive Creative Director: Selim Ünlüsoy
Creative Director: Özgür Hamza
Copywriter: Emir Yasin Yavuz
Art Director: Ayça Peksağ
Account Executive: Ekin Burcu Guler
Published: May 2018
Synopsis:
Active City Stop Technology in Ford Focus is a system developed to help avoid collisions and/or reduce impact. In 2 executions we used converging roads that feature names that are not meant to go together. Just like a possible danger around the corner, we encourage the audience to be ready for the unexpected.
Be ready for the unexpected.
Active city stop technology is standard in Ford Focus.