Forte Grey Agency Print Forte Grey Agency by Forte Grey

Forte Grey Agency
The Print Ad titled Forte Grey Agency was done by Forte Grey advertising agency for Forte Grey Agency in Belarus. It was released in May 2018.
Advertising campaign for Forte Grey Agency

Forte Grey Agency: Forte Grey Agency

Brand
Forte Grey Agency
Media
Print
Released
May 2018
Posted
March 2020
Market
Belarus
Industry
Advertising agencies
Agency
Forte Grey

Credits & Description:

Category: Agency Self-Promo
Media: Digital
Agency: Grey
Geo: Belarus
Advertising Agency: FORTE GREY, MInsk, Belarus
Creative Director: Andrei Pahodnia
Strategic Planning Director: Eugene Ivasyuk
Copywriter: Anastasiya Avdeyenko
Designer: Hanna Sidarenka
Published: April 2018
Synopsis:
Halloween. On the day when you have to frighten someone, we truly wanted to do something really scary for ad people only.
Who would know that only two letters could scare even the bravest ones among ad people? For ad men there’s nothing scarier than to hear BUT after receiving positive feedback.
As we all know, on Halloween all our deepest fears come to life. And BUT (“НО” in Russian) is not an exception. We created a set of BUT characters containing classic client’s feedback that expresses eternal pain and horror for the ad people. To make it work with zero budget, we used Facebook – a place where our target audience complains about its work routine.