Foundation for Life: Flatline ribbon

Credits & Description:

Media: Print

Category: Public interest

Agency: Saatchi & Saatchi

Brand: Foundation for Life

Geo: Europe, Germany

The survival of 12,000 people depends on the willingness of their fellow men to donate organs after their death. It is the declared mission of the charity organisation FÜRS LEBEN (engl. FOR LIFE) to raise awareness for this unmatched act of solidarity by getting people to think intensively about the subject at least once in their lives.



Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany

Creative Directors: Jorg Riommi, Thomas Kanofsky

Art Director / Illustrator: Marius Pawlitza

Photographer: Jens Bösenberg

Account Director: Lars Bendels

Strategic Planning: Lukas Adamis

Art Buying: Bettina Tetens

Final Artwork: Fabio Fischer

Post Production: Marius Pawlitza

Published: January 2013