FROZEN MEMORIES STUDIO: FROZEN MEMORIES

Credits & Description:

CLIENT FROZEN MEMORIES STUDIO
PRODUCT KIDS PHOTOGRAPHY
ENTRANT IMPACT BBDO JEDDAH, SAUDI ARABIA
TYPE OF ENTRY DESIGN
CATEGORY STATIONERY
TITLE FROZEN MEMORIES
PRODUCT/SERVICE KIDS PHOTOGRAPHY
ENTRANT COMPANY : IMPACT BBDO JEDDAH, SAUDI ARABIA
ADVERTISING AGENCY : IMPACT BBDO JEDDAH, SAUDI ARABIA
MOE SARHI/SHAFIQ ALAM IMPACT BBDO JEDDAH CREATIVE DIRECTOR
MOE SARHI/SHAFIQ ALAM IMPACT BBDO JEDDAH ART DIRECTOR
SAJID ALI/MUHAMMED JUNAISE IMPACT BBDO JEDDAH JUNIOR ART DIRECTOR
WALID KERBAGE IMPACT BBDO JEDDAH GROUP MANAGING DIRECTOR
AAMIR ALLIBHOY IMPACT BBDO JEDDAH GENERAL MANAGER
MOSTAFA FAHMI IMPACT BBDO JEDDAH ACCOUNT MANAGER
Brief Explanation:
To design a brand identity that will create buzz and make them stand out in the market.
Describe the brief from the client:
Lamya + Manal are two young Saudi girls with a great passion for photography. They wanted a brand identity that resembles them, in their bubbliness and out-of-the-box creativity.
Description of how you arrived at the final design:
Playful and mischievous is what Frozen Memories Studio is all about. We wanted to bring this simple and exciting tone through a brand identity that captures the passion Lamya + Manal have for kids’ photography. The idea of using small Polaroid photos was the twist. They were smartly integrated into the new logo design, which added depth and playfulness to the overall brand identify. From one side, the Polaroid photo would demonstrate the photographers’ talent. From the other, the Polaroid’s edges would complete the logo design.
Indication of how successful the outcome was in the market:
With this playfully and mischievous design, the identity was a conversation starter at every meeting they had.
Target audience: Families Brand values: Playful and mischievous Product types: Photography