Xerox Print ROBOT ARM by Tugboat

ROBOT ARM
The Print Ad titled ROBOT ARM was done by Tugboat advertising agency for subbrand: Fuji Xerox (brand: Xerox) in Japan. It was released in Oct 2010.
Advertising campaign for Xerox

Xerox: ROBOT ARM

Brand
Fuji Xerox  (Xerox)
Media
Print
Released
October 2010
Posted
October 2010
Market
Japan
Industry
Business equipment & services
Agency
Tugboat
Art Director
Kengo Kato
Creative Director
Yasumichi Oka
Copywriter
Norihisa Dohmen
Photographer
Yuji Uenoyama

Credits & Description:

Category: Business Equipment & Services

Advertiser: FUJI XEROX CO.

Product/Service: FUJI XEROX

Agency: TUGBOAT

Type Of Ad: Magazine

Date of First Appearance: Oct 21 2010

Entrant Company: TUGBOAT, Tokyo, JAPAN

Creative Director: Yasumichi Oka

Copywriter: Norihisa Dohmen

Art Director: Kengo Kato

Photographer: Yuji Uenoyama

Other Credits: Designer: Toru Imai/Tsuyoshi Kusano Prop Design: Ken Akaishi Producer: Kenji Mitsuhashi



English Translation of Main Headlines

It may perform perfectly, but it still can’t move us.



Performing without mistakes is not the essence of music. People are moved by the composer’s genius and the performer’s virtuosity as well as the fleeting beauty and power in each performance. This is what we call a lasting impression. How much of an impact can we make?

At Fuji Xerox, we strive to pull people’s heartstrings.