Fundacion Argentina De Trasplante (FATH) Print Lungs by DDB Buenos Aires

Lungs
The Print Ad titled Lungs was done by DDB Buenos Aires advertising agency for Fundacion Argentina De Trasplante (FATH) in Argentina. It was released in May 2017.
Advertising campaign for Fundacion Argentina De Trasplante (FATH)

Fundacion Argentina De Trasplante (FATH): Lungs

Brand
Fundacion Argentina De Trasplante (FATH)
Media
Print
Released
May 2017
Posted
May 2017
Market
Argentina
Industry
Organ Donation
Agency
DDB Buenos Aires

Credits & Description:

Category: Public Interest, NGO
Media: Print
Category: Health
Brand: FATH
Agency: DDB
Geo: Argentina
Advertising Agency: DDB, Argentina
Published: April 2017
Description: The FATH (Argentinian Foundation of Liver Transplant) along with DDB Argentina, created the attached awareness campaign to empower people become organ donors. With the help of an Argentinian artist, they recreated the most wanted organs in waiting lists with the trash bags and took the exhibition out to the streets of Buenos Aires, where everyone could see the message “this is where the organs that are not donated could end up in. Do not waste life, become a donor.” People quickly started taking action by sharing the message on social networks -using #STOPTRASHPLANT- and showing their friends and family their willingness to become donors.