Fundacion Monica Licona: Bike, 1

Credits & Description:

Category: Public Interest, NGO
Media: Print
Brand: Fundación Monica Licona
Agency: Y&R
Geo: Panama
Advertising Agency: Cerebro Y&R, Panama, Panama
Creative Directors: Jorge Heilbron, Jose Rolando Díaz
Art Directors: Alberto Weand Ortiz, Jorge Heilbron, Jose Rolando Díaz, Mario Monteza
Retoucher: Mario Monteza
Published: September 2018
Synopsis:
Cycling is one the fastest growing sports in Panama despite the dangerous roads and lack of information about the law.
Many car drivers get annoyed by cyclist and accidents are common.
Despite this the sport is becoming more popular and thousands on new cyclist are riding on the roads, many of them ride in groups interfering with traffic and creating intolerance and constant friction with drivers. This campaign talks to both sides. On social media it makes sure that people understand that bikes by law are allowed on the roads. But it also talks to cyclist telling them that by law they also have to obey traffic norms, ride on single and other educational tips. We are all drivers.
We are all drivers. Let’s share the road.