Gardena Print Smart Drop by Heimat Wien

Smart Drop
The Print Ad titled Smart Drop was done by Heimat Wien advertising agency for Gardena in Austria. It was released in Aug 2017.
Advertising campaign for Gardena

Gardena: Smart Drop

Brand
Gardena
Media
Print
Released
August 2017
Posted
August 2017
Market
Austria
Industry
Household maintenance & pet products
Agency
Heimat Wien
Creative Director
Christoph Pausz
Copywriter
Christoph Pausz
Art Director
Georg Feichtinger
Creative Director
Georg Feichtinger
Photographer
Dieter Braschl
Art Director
Simon Pointner
Copywriter
Robin Kappacher

Credits & Description:

Category: House, Garden
Media: Print
Brand: Gardena
Agency: Heimat
Geo: Austria
Advertising Agency: Heimat Wien, Vienna, Austria
Creative Directors: Georg Feichtinger, Christoph Pausz
Art Directors: Georg Feichtinger, Simon Pointner
Copywriters: Christoph Pausz, Robin Kappacher
Photographer: Dieter Brasch
Retouching: Barbara Ster
Published: August 2017
Description:
Task: Show that with GARDENA’s smart system gardening can be done via smartphone app by one click – everything else happens automatically, no matter where you are.
Idea: With the GARDENA smart system it literally feels as if your lawn would trim itself.
Solution: The benefits of GARDENA’s smart system regarding lawn care were translated directly to the visual level by crafting an “one-line-figure” of scissor out of one single, real grass stalk.
As if your lawn would water itself.