Gazeta Mercantil Print, Outdoor Dollar by J. Walter Thompson Sao Paulo

Dollar
The Print Ad titled Dollar was done by J. Walter Thompson Sao Paulo advertising agency for subbrand: Gazeta Mercantil Newspaper (brand: Gazeta Mercantil) in Brazil. It was released in Feb 2008.
Advertising campaign: Gazeta Mercantil (Undersatand the real value of money)

Gazeta Mercantil: Dollar

Brand
Gazeta Mercantil Newspaper  (Gazeta Mercantil)
Media
Print, Outdoor
Released
February 2008
Posted
February 2008
Market
Brazil
Industry
Publishing, streaming & media, Newspapers
Agency
J. Walter Thompson Sao Paulo
Creative Director
Fabio Miraglia
Creative Director
Mario D`andrea
Art Director
Pedro Izique
Copywriter
Gustavo Gusmao
Creative Director
Roberto Fernandez David

Awards:

Cannes Lions 2008
Press-Bronze
New York Festival 2009
Print-Bronze

Credits & Description:

In this print campaign, JWT Sao Paulo shows that the newspaper makes deeper analyses of the financial market and informs readers on political and social events exercising influence on the world economy. On Dollar, Euro and Yen notes, some of the most important events of the last century.
Product : Gazeta Mercantil
Agency : JWT, São Paulo
Country : Brazil
Illustrator: Pedro Izique
Executive Creative Director: Mario D'Andrea
Creative Director: Mario D'Andrea and Roberto Fernandez
Art Director: Pedro Izique
Copywriter: Gustavo Gusmão