German Cancer Aid: Spectrum - The most dangerous artwork.

Credits & Description:

Title of Entry: German Cancer Aid "Spectrum - The world’s most dangerous artwork."
Brand: German Cancer Aid
Product/Service: Spectrum - The world’s most dangerous artwork.
Client: German Cancer Aid
Entrant Company: HEIMAT, Berlin
Creative Agency: HEIMAT, Berlin
Creative Director: Tom Hauser
Art Director: Christian Lotz
Copywriter: Fabian Frauenderka
Chief Creative Officer: Matthias Storath
Chief Creative Officer: Guido Heffels
Account Manager: Sophia Uhlich, Claudia Mauthner
Photographer: Dennis Schnieber
Co-Agency: Intermate Media GmbH
Co-Agency: Achtung! GmbH
Artists: Low Bros
Construction Team: Croft UG
Cinematographer: Claas de Buhr
Production Company: Liesel Filmproduktion GmbH
Producer: Julian von Hopfgarten
Editor: Vladimir Krug
Date of Release: 2020-01-22
Notes: 12,8 million people visit a solarium each year. The result: 3.400 cases of black skincancer. Because of this the Deutsche Krebshilfe wants to ban solariums by law. To raise awareness for the topic we built Spectrum. The most dangerous piece of art in the world.
Constructed from real UV-tubes and so dangerous that everyone has to wear protective clothing to worship the deadly sun. The official UV-scale ends at 11. Spektrum is at 15. The exhibits opening day also included a press conference. Spectrum went viral and enflamed a public debate about a solarium ban in Germany.
URL Link (optional): https://www.facebook.com/deutschekrebshilfe/videos/2571004943135719/