Gerolsteiner: GEROLSTEINER Best fasting water

Credits & Description:

A New Routine, A New Lifestyle.
The target market is working women aged in their 30âs and 40âs.
Water fasting is a new habit that is becoming popular among working women all over the world.
It's as simple as skipping one meal a day and refreshing yourself with water instead.
Gerolsteiner is the leading product for this new habit, containing both more carbon dioxide to expand the stomach than other water, and more minerals too.
A new way of presenting Gerolsteiner as water that is ideal for fasting: thatâs how we repositioned the brand.
Category: Drinks, non-alcoholic
URL: http://www.pokkasapporo-fb.jp/gerol/
Client: POKKA SAPPORO FOOD & BEVERAGE LTD.
Agency: Dentsu
Production: Pyramid Film Quadra inc.
Country: Japan
Creative Director: Reietsu Hashimoto
Creative Director: Daima Kawamura
Art Director: Chieko Zaitsu
Production company: Pyramid Film Quadra inc.
Planner: Subaru Matsukura
Photographer: Yoshiaki Sekine