Gk, Russky Alcohol Print CHINA TOWN by Uniqa C.e.

CHINA TOWN
The Print Ad titled CHINA TOWN was done by Uniqa C.e. advertising agency for Gk, Russky Alcohol in Russia. It was released in Oct 2008.
Advertising campaign for Gk, Russky Alcohol

Gk, Russky Alcohol: CHINA TOWN

Brand
Gk, Russky Alcohol
Media
Print
Released
October 2008
Posted
October 2008
Market
Russia
Industry
Alcoholic drinks & Tobacco, Beers and Ciders
Agency
Uniqa C.e.

Credits & Description:

CHINA TOWN - innovation product on Russian market. It is low alcohol cocktail with green tea taste. Chinese name and oriental recipe determined approach to product-design. For brand was created effective logo - Chinese dragon. The name was organically plaited into this symbol. The symbol became a basis of label-package. For 90% the label consists from logo, on black background, but in spite of this it has a lot of fineness in design elements. It is a drawing dragon scales, transparent lacquer tracery on black background and other things. This label is unique. Only consequently contact with Production Company, a few technical tests, and innovation decisions in print we created this product.
CHINA TOWN
Type Of Entry: Packaging Design
Category: Drinks
Title: CHINA TOWN
Advertiser/Client: GK
Product/Service: LOW-ALCOHOL COCKTAIL
Advertising Agency, City: UNIQA CREATIVE ENGINEERING, Moscow
Country: RUSSIA
Design/Advertising Agency, City: UNIQA CREATIVE ENGINEERING, Moscow
Country: RUSSIA
Credit Details:
Name Position Company
Alexey Yakushik Art Director Uniqa Creative Engineering