Glad Print Pineapple by DDB Hong Kong
The Print Ad titled Pineapple
was done by DDB Hong Kong advertising agency for subbrand: Glad Cling Wrap (brand: Glad) in Hong Kong SAR China. It was released in May 2012.
Glad: Pineapple
Brand
Media
Released
May 2012
Posted
May 2012
Market
Agency
Executive Creative Director
Creative Director
Illustrator
Awards:
| London International Awards 2012 | ||
|---|---|---|
| Household Products | Bronze Winner | |
| One Show 2013 | ||
| One Show | Magazine / Full Page or Spread - Campaign | Merit |
| Asia Pacific Advertising Festival (AdFest) 2013 | ||
| PRESS LOTUS | Best of Household Products and Maintenance | SILVER |
Credits & Description:
Entrant: DDB Group Hong Kong, Hong Kong
Glad Cling Wrap - "Pineapple"
Magazine, Newspaper or DM: Newspaper
Corporate Name of Client: Clorox
Agency Account Directors: Simone Tam/Alexis Chiu
Agency: DDB Group Hong Kong, Hong Kong
Group Creative Director: May Wong
Executive Creative Director: Jeffry Gamble
Creative Director: Asawin Phanichwatana
Copywriters: Joshua Wong/Jeffry Gamble
Art Directors: Leslie Wong/Tony Cheung/ Asawin Phanichwatana
Photography Studio: Nok Remix Studio
Illustrator: Anuchai Srijarunputong
Description of the Project
The challenge was to find a new and engaging way to tell the same old story that consumers has heard a million times over.