Glassons: Made of Here / retail / shot 3

Credits & Description:

Australian and New Zealand fashion label Glassons are relaunching their brand with a new advertising campaign via recently appointed creative agency JOY. The campaign consists of a 60 second cinema and television commercial, OOH, print, in store retail posters and a series of in store content projections.
The attitude of Glassons â âMade Of Hereâ â has been largely shaped by the attitude of Australia and New Zealand. It is bold. It is fearless. And it is comfortable taking on the world and punching well above its weight.
The campaign launch coincided with the opening of the new Glassons Bondi store on Saturday.
Category: Clothing & footwear
Client: Glassons
Agency: JOY.
Country: Australia
Executive Creative Director: Christy Peacock
Creative Director: Dean Hamilton
Copywriter: Dean Hamilton
Art Director: Michael Dole
Head of Art: Michael Dole
Production company: The Sweet Shop
Production company: The Pool Collective
Production company: The Kitchen Creative
Strategist: andrew wynne
Strategist: Graeme Wills
Agency Producer: Corinne Porter
Agency Producer: Jeff Edwards
Typographer: Lindsei Barros
General Manager: Simon Ludowyke
Account manager: Alexandra Eliya
Film Production
The Sweet Shop
Director: Noah Marshall
Managing Director: Wilf Sweetland
Executive Producer: Edward Pontifex
Producer: Tony Whyman
Director of Photography: Stefan Duscio
Style Director: Elle Packham
Hair and make-up: Andrea Black
Model / Bull Rider: Laura Evans, IMG
Editing
The Butchery
Editor: Tim Mauger
VFX and grade
Method Studios, Sydney
Colourist: Andy Clarkson
VFX Operator: Julian Ford
Sound
Nylon
Sound design: Simon Lister
Musician: Guy Brown
Brand Photography
The Pool Collective
Photographer: Simon Harsent
Managing Director: Cameron Gray
Producer: Petrea Lambert
Style Director: Elle Packham
Hair and make-up: Andrea Black
Retouching: Cream Studios
Retail Photography
The Kitchen Creative
Photographer: Simon Lekias
Managing Director / Producer: Shannon Stoddart
Style Director: Elle Packham
Hair and make-up: Andrea Black
Retouching: Capture Lab
Glassons
CEO: Graeme Popplewell
Project Leader: Anna Murray
Behind the Scenes Videographer: Lula Cucchiara