Advertised brand: Go Out!
Advert title: Go Out!
Alternative Title: Laundry
Translation of headline to English: The Genevans’ culture magazine
Advertising Agency: Havas Geneva, Geneva, Switzerland
Creative Director: Gabriel Mauron
Copywriter: Thibaud Genevois
Art Director: Pierre-Olivier Gardello
Art Director: Simeon Brandner
Photographer: Pedro Neto
Photolithography: Scan Graphic
Published/Released: 10, 2016
Short rationale: Contemporary art, music, fashion, gastronomy: Geneva is full of events, but many people remain trapped in their domestic habits. So to encourage to discover another daily, the Genevans’ culture magazine Go Out!, launches a campaign showing different apartments abandoned by their owners who went to see and experience all that Geneva has to offer them.