Go Transit Print, Digital, DM Unwritten Rules of Public Transit Etiquette Written Down by DDB Toronto

Unwritten Rules of Public Transit Etiquette Written Down
The Print Ad titled Unwritten Rules of Public Transit Etiquette Written Down was done by DDB Toronto advertising agency for Go Transit in Canada. It was released in Jan 2018.
Advertising campaign for Go Transit

Go Transit: Unwritten Rules of Public Transit Etiquette Written Down

Brand
Go Transit
Media
Print, Digital, DM
Released
January 2018
Posted
January 2018
Market
Canada
Industry
Railways
Agency
DDB Toronto

Credits & Description:

Media: Interactive
Category: Travel, transport & tourism
Link: http://www.gotransit.com/Etiqu...
Client: GO Transit
Agency: DDB Toronto
Country: Canada
Synopsis:
DDB Toronto has unveiled this cheeky new book for GO Transit to address the top etiquette issues annoying its riders. Inspired by personal stories from concerned GO riders, the book, 'Unwritten Rules of Public Transit Etiquette Written Down,' is part of an ongoing initiative to help the public transit service deliver a comfortable ride for all its commuters. GO Transit also partnered with Greater Toronto Area-based influencers, who also ride GO, to amplify the message and encourage rider participation.