Gollo Print Happy Luggage, 1 by McCann San José

Client: Gollo
Agency: McCANN San José
Chief Creative Officer: Huelander Escalante
Creative Director: Kimbo Kevin Brenes
Art Director: Andy Mejías
Copywriter: José María Murillo
Published: September 2020
Country: Costa Rica
Synopsis:
Gollo is the largest retail brand in Costa Rica, with more than 46 years of history in the country, the company seeks to give people the opportunity to have everything they want or need through credit with the smallest fee. It has different services and products such as home appliances, furnitures, technology, motorcycles, optics and they even have a travel agency to the best local and international destinations.
Costa Rica is a country in which the highest GDP income comes from both local tourism, as well as international tourism. In March 2020, Costa Rica closed its airports due to the COVID-19 pandemic, a closure that strongly affected the Gollo Viajes, and of course its consumers who wanted to travel to the destinations of their dreams. In August 2020, the government of Costa Rica go for the reopening phase, which is why they reopened the airports and promoted initiatives to generate local and international tourism again.

Campaign: Happy Luggage

For the reopening of international flights in Costa Rica after the closures due to Covid-19. Gollo Viajes, one of the most important travel agencies in the country, decided to invite Costa Ricans to travel again. Reminding them of the feeling that a new trip gave them and with something that has always accompanied them on their adventures: their luggage.

Expectation:
At Gollo Viajes we want more people to take up the trips they left on pause, so we want them to come to us to show them the catalog of destinations we have for them and the most important thing is to present our greatest benefit: traveling now and paying after.

Client comment:
“At Gollo we are ready to once again offer the best of our travels in this opening of flights and tourism. We want to give all travel lovers the opportunity to take them back at the best price and appealing to that emotion that they feel every time they pack "
-Eduardo Cordoba, Marketing Manager at Gollo.