Good Morning Agency Print The Trojan Beer by Good Morning

The Trojan Beer
The Print Ad titled The Trojan Beer was done by Good Morning advertising agency for Good Morning Agency in Norway. It was released in Feb 2018.

Good Morning Agency: The Trojan Beer

Media
Released
February 2018
Posted
February 2018
Market
Creative Director

Credits & Description:

Category: Agency Self-Promo
Media: Design
Agency: Good Morning
Geo: Norway
Advertising Agency: Good Morning, Oslo, Norway
Creative Director: Petter Gulli
Creative Team: Martin Abbedissen Fauskanger, Mateus Porto Hopland
Designer: Tone Næss
Photographer: Kent Jørgen Hilleren
Published: January 2018
Synopsis:
Great developers and creatives can be very hard to reach with job ads, as most of them are perfectly happy where they are.
So to get to them, we needed to get under the radar.
A few days before Christmas we delivered the «trojan beer» to our main competitors: A crate of specially designed beers camouflaged as a friendly christmas gift.
But after a day in the fridge, temperature sensitive ink made the label turn into a job ad.