Goodyear Print, Outdoor Bear by Y&R Sao Paulo

Bear
The Print Ad titled Bear was done by Y&R Sao Paulo advertising agency for subbrand: Goodyear Tyres (brand: Goodyear) in Brazil. It was released in Apr 2012.

Goodyear: Bear

Released
April 2012
Posted
April 2012
Market
Industry
Copywriter
Photographer

Awards:

Cannes Lions 2012
Outdoor LionsCars & Automotive ServicesBronze

Credits & Description:

Category: Cars & Automotive Services
Advertiser: GOODYEAR
Product/Service: GOODYEAR TYRES
Agency: Y&R SÃO PAULO, BRAZIL
Advertiser GOODYEAR
Product GOODYEAR TYRES
Entrant Y&R SÃO PAULO, BRAZIL
Type of Entry: Posters
Category: Cars & Automotive Services
Title: BEAR
Advertiser/Client: GOODYEAR
Product/Service: GOODYEAR TYRES
Entrant Company: Y&R SÃO PAULO, BRAZIL
DM/Advertising Agency: Y&R SÃO PAULO, BRAZIL
Rui Branquinho (Chief Creative Officer)
Flavio Casarotti (Executive Creative Director)
Rui Branquinho/Flavio Casarotti/Alexandre Vilela (Xa)/Felipe Gall (Creative Director)
Valeria Ordonhez (Account Manager)
Igor Cabó (Copywriter)
Fernanda Flandoli/Flavio Proença/Fernando Takey (Planner)
José Neto (Art Director)
Valeria Ordonhez (Account Manager)
Platinum Fmd (Photographer)
Fernanda Flandoli/Flavio Proença/Fernando Takey (Planner)
Monica Beretta/Stephanie Wang/Juliana Gardim (Art Buyer)
Claudia Menezes/Felipe Wanderley (Account Supervisor)
Rui Moreira/Luciana Guidi (Advertiser's Supervisor)
Elaine Carvalho/Flavio Zamboni (Producer)
Media: Gustavo Gaion/Gabriela Ben David (Other Credits)
Circles