Google: The New Yorker Magazine Prints, 1

Credits & Description:

Google shows us what the world searched for in 2016 in this web film via 72andSunny.
Category: Online services
Category: Technology Software - Internet / Telecommunications / Software & Apps
Client: Google
Agency: 72andSunny
Country: United States of America
Music Composer: Grace Vanderwaal
Music Arranger: Grace Vanderwaal
Director: 72andsunny + Google Brand Studio
Production Company: Hecho En 72 / Los Angeles
Description
Every year, people look forward to Google's Year in Search campaign for a recap of the year’s biggest searches. But how could we make a campaign people would like about 2016, a year everyone hated?
Using the iconic Google search bar as a framing device, we highlighted moments of humanity, joy, and above all else, love. We featured the song “Light the Sky” by 2016 America’s Got Talent winner Grace Vanderwaal, a song that represented light in a seemingly dark year.