Government des Goias Print Cesium. The weight of a tragedy. by Box Goiania Brazil

Cesium. The weight of a tragedy.
The Print Ad titled Cesium. The weight of a tragedy. was done by Box Goiania Brazil advertising agency for Government des Goias in Brazil. It was released in Sep 2017.
Advertising campaign for Government des Goias

Government des Goias: Cesium. The weight of a tragedy.

Brand
Government des Goias
Media
Print
Released
September 2017
Posted
September 2017
Market
Brazil
Industry
Public Safety, Health & Hygiene
Agency
Box Goiania Brazil
Creative Director
Bruno Lopes
Art Director
Wesley Silva
Creative Director
Wesley Silva
Illustrator
Wesley Silva
Copywriter
Valdeir Castro

Credits & Description:

Media: Print
Category: Government
Client: Governo de Goiás
Agency: Box
Production: Governo de Goiás
Country: Brazil
Creative Director: Bruno Lopes
Creative Director: Wesley Silva
Copywriter: Valdeir Castro
Art Director: Wesley Silva
Illustrator: Wesley Silva
Fernando de Paula
Published: September 2017
Description:
One must remember an error to make sure it does not happen again. In the case, the error addressed in the ad occurred 30 years ago in Goiânia, when an abandoned machine, used in radiotherapy, was found by two garbage pickers in an abandoned clinic. Both thought it was scrap metal, but it contained a 19-gram capsule of Cesium, the capsule that started the world's worst radiological accident. In addition to 6,000 tons of radioactive waste, the disaster has killed hundreds of people, 4 of them fatal.
The weight of a tragedy: 19 grams of cesium. 6 thousand tons of consequences.