Greenlife Print Sumona by Bitopi Advertising Ltd, Dhaka, Grey Dhaka

The Print Ad titled Sumona was done by Bitopi Advertising Ltd, Dhaka, Grey Dhaka advertising agencies for subbrand: Greenlife Drug De-addiction Centre (brand: Greenlife) in Bangladesh. It was released in Jan 2013.

Advertising campaign for Greenlife

Greenlife: Sumona

Brand

Greenlife Drug De-addiction Centre (Greenlife)

Media

Released

January 2013

Posted

January 2013

Market

Industry

Agency

Creative Director

Copywriter

Agency

Bitopi Advertising Ltd, Dhaka

Creative Director

Vedobroto Roy

Copywriter

Vedobroto Roy

Credits & Description:

Media: Print

Category: Professional services

Agency: Bitopi

Brand: Greenlife

Geo: Asia, Bangladesh

These set of posters were designed to de-vilify Rehab centres and the stigma attached to them thanks to traditional posters painting drug abusers in a negative light...further lowering their esteem. Harsh words also meant harsh treatment and further discouraged people from seeking professional help. Our posters, literally changed all of that. It was designed to show how the Rehab centre viewed the situation, not as a criminal problem but just an addiction one.

Advertising Agency: Bitopi Advertising Ltd., Dhaka, Bangladesh

Creative Director / Copywriter: Vedobroto Roy

Art Director / Illustrator / Typographer: Md. Quratul Ayin Shohel

Published: December 2012