Greenpeace: Case study

Credits & Description:

Brand GREENPEACE
HJALTELIN STAHL Copenhagen, Denmark Entrant Company
HJALTELIN STAHL Copenhagen, Denmark Idea Creation
Jabali Ravn Hjaltelin Stahl Creative Director
Lasse Elgård Vintersbølle Hjaltelin Stahl Senior Creative
Nicolai Dimon Hjaltelin Stahl Art Director
Script
The construction of the headline pleads the president not to repeat one mankind's biggest and most devastating mistakes, while also working as a rallying cry for the public. The headline is crafted with help from the idiom "History repeats itself". By simply changing the word "repeat" with "retweet", the headline plays on Donald Trump's many, explosive outbursts on Twitter. The line says just enough for the reader to put two and two together, and works nicely with the art direction as delicate icing on the cake.
Entry Summary
In the fall of 2017, Donald Trump and Kim Jong Un, went head-to-head in an explosive war of words that could have ended in a nuclear disaster. Especially Trump’s countless, provocative tweets worried Greenpeace. And they weren't having it. So, together we decided to drop a bomb of our own.
Inspired by the term “Hair-trigger alert” (a U.S. military policy that enables the rapid launch of nuclear weapons), we created an illustration combined of two of the most abominable things in this world: the mushroom cloud left behind by a nuclear explosion, and Trumps "hair".