Category: Public Interest, NGO
Media: Experiential
Brand: Greenpeace
Agency: S.I. Newhouse School of Public Communications
Geo: United States
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, New York, USA
Art Director / Copywriter: Emily Alek
Published: July 2017
Description:
This screen would be placed in Central Park to reveal what the surrounding park area would look like if it were subject to deforestation. The screen would work like a green screen in that individuals moving through the actual park would appear to be moving through a dried up environment when you look at them through the screen.