Greenpeace Print Drought, 2 by Hakuhodo Malaysia

Drought, 2
The Print Ad titled Drought, 2 was done by Hakuhodo Malaysia advertising agency for Greenpeace in Malaysia. It was released in Apr 2018.
Advertising campaign for Greenpeace

Greenpeace: Drought, 2

Brand
Greenpeace
Media
Print
Released
April 2018
Posted
March 2020
Market
Malaysia
Industry
Environmental & Animal Issues
Agency
Hakuhodo Malaysia

Awards:

ADFEST 2018
Print Craft LotusBEST USE OF COMPUTER GENERATED IMAGERY (CGI)Gold
D&AD Awards 2018
Craft for AdvertisingIllustration for AdvertisingWood Pencil

Credits & Description:

Client (Advertiser): Greenpeace Malaysia, SELANGOR
Product: Greenpeace
Title: Drought
Agency: Hakuhodo Malaysia
Chief Creative Officer: Woon Hoh
Executive Creative Director: Nicholas Kosasih
Creative Director: Ray Goh
Art Director: Loo Kok Seng, Nicholas Kosasih
Copywriter: Ray Goh, Vince Lee
Agency Producer: Chris Yeap Lay Ling, Rea Lam Siew Lee
Photographer: Illusion, Bangkok
Illustrator: Illusion, Bangkok
March 21, 2018
Synopsis:
We had a great collaboration with Hakuhodo Malaysia executing an nice campaign for Greenpeace Malaysia. This campaign aimed to rise the awareness of preventing forest and help donate to the organization by turning the drought land to timbers. The tagline is "Don't cut off our planet's water source - please pledge at greenpeace.org".