Greenpeace: Turtle

Credits & Description:

Category: Public Interest, NGO
Media: Print
Brand: Greenpeace
Agency: Rethink
Geo: Canada
Advertising Agency: Rethink, Toronto, Canada
Creative Director / Art Director: Joel Holtby
Creative Director / Copywriter: Mike Dubrick
Creative Director: Aaron Starkman
Photographer: Instill Image Co.
Accounts: Caleb Goodman, Laura Cavalcanti
Print Producer: Narine Artinian
Published: July 2018
Synopsis:
As some establishments move to eliminate straws, there are still millions more that need to follow in their footsteps. We designed these graphic images to prompt businesses large and small to rethink their straw usage. And straws are only the first step. We need to start a conversation about the continued usage of other single-use plastics such as lids, cups and containers, and how they're contributing to the plastic pollution crisis.
Don't suck the life from our oceans.