Gui Ling Yuan Fang Tea: Poophemisms 'Troll'

Credits & Description:

Gui Ling Yuan Fang Herbal Tea offers relief from constipation. Although it is a common ailment that many suffer from, no one wants to refer to it directly.
How can a tea brand that specializes in relieving occasional constipation make the topic less awkward? Enter Poophemism, a play on euphemisms. A series of humorous, whimsical phrases and accompanying illustrations that refer to the problem of constipation in an indirect, tongue in the cheek way – thereby making light of an award topic.
Media: Print
Category: Drinks, non-alcoholic
Client: Gui Ling Yuan Fang Tea
Agency: Y&R South Africa
Country: South Africa
Chief Creative Officer: Graham Lang
Creative Director: Nkanyezi Masango
Creative Director: Gareth Cohen
Art Director: Wade Barnes
Copywriter: Beatrice Willougby
Illustrator: Johan de Lange
CCO: Y&R China -- Shen Guan
Regional Agency Group: Y&r Africa
Agency: Y&r South Africa, Y&r Hk
Account Management: Beverly Ho
Agency Producer: Justin Fraser
Brand Representative (Client): Bebemona Yim