Guinness Print, Outdoor Un by BBDO Singapore, Proximity Singapore
The Print Ad titled Un
was done by BBDO Singapore, Proximity Singapore advertising agencies for subbrand: Guinness Draught (brand: Guinness) in Singapore. It was released in Mar 2014.
Guinness: Un
Brand
Released
March 2014
Posted
March 2014
Market
Industry
Agency
Creative Director
Copywriter
Illustrator
Copywriter
Producer
Copywriter
Account manager
Agency
Account Supervisor
Awards:
| The International ANDY Awards 2014 | ||
|---|---|---|
| Out of home | Beverage - Alcohol | Bronze Campaign |
| Out of home | Graphic Design | Silver Campaign |
| One Show 2014 | ||
| Advertising | Print craft / Art Direction - Single or Campaign | Merit Pencil |
| Advertising | Collateral / P.O.P. and In-store - Campaign | Merit Pencil |
| Design | Collateral Design / Point of Purchase and In-Store - Series | Silver Pencil |
| Design | Collateral Design / Point of Purchase and In-Store - Single | Merit Pencil |
| Cannes Lions, 2014 | ||
| OUTDOOR LIONS | OUTDOOR POSTER CRAFT: TRADITIONAL ILLUSTRATION | Gold Lion Campaign |
| PRESS LIONS | Magazine: Illustration | Silver Lion Campaign |
| PRESS LIONS | Magazine: Alcoholic Drinks | Silver Lion Campaign |
| PRESS LIONS | Magazine: Art Direction | Silver Lion Campaign |
| OUTDOOR LIONS | Indoor Posters: Drinks (Alcoholic & Non-Alcoholic) | Silver Lion Campaign |
| Spikes Asia, 2014 | ||
| Outdoor | INDOOR POSTER: DRINKS (ALCOHOLIC & NON-ALCOHOLIC) | Silver Spike |
| MAGAZINE: PRINT: DRINKS (ALCOHOLIC & NON-ALCOHOLIC) | Gold Spike | |
| London International Awards 2014 | ||
| Poster | Art Direction Campaign | Gold Winners |
| Poster | Consumer Campaign | Bronze Winners |
| Poster | Use of Illustration Campaign | Silver Winners |
| Cristal Awards, 2014 | ||
| PRESS | DRINK | CRISTAL |
| OUTDOOR | DRINK | CRISTAL |
| PRESS | ART DIRECTION | CRISTAL |
| OUTDOOR | ART DIRECTION | CRISTAL |
| PRINT CRAFT | ILLUSTRATION | CRISTAL |
Credits & Description:
Guinness Draft is now in a bottle. A new poster campaign for BBDO Singapore.
Category: Drinks, alcoholic
Client: Asia Pacific Breweries Singapore
Agency: BBDO Singapore
Advertising Agency : BBDO PROXIMTY SINGAPORE, SINGAPORE
Country: Singapore
Chief Creative Officer: Ronald Ng
Creative Director: Yee Wai Khuen
Group Creative Director: Primus Nair
Copywriter: nikhil panjwani
Copywriter: Pimwadee Lai
Copywriter: Theophilues Tan
Art Director: gary lim
Producer: anne lee
Designer: gary lim
Illustrator: gary lim
Account manager: Fiona Huang
Account Supervisor: Joe Braithwaite
Client contact : Graham Villiers-Tuthill