Gun by Gun Print Documents, 4 by DDB New York

Documents, 4
The Print Ad titled Documents, 4 was done by DDB New York advertising agency for Gun by Gun in United States. It was released in Sep 2016.
Advertising campaign: Documents

Gun by Gun: Documents, 4

Brand
Gun by Gun
Media
Print
Released
September 2016
Posted
September 2016
Market
United States
Industry
Public awareness, Against violence
Agency
DDB New York
Chief Creative Officer
Ícaro Dória
Creative Director
Bruno Oppido
Associate Creative Director
Lucas Casao
Creative Director
Thiago Carvalho
Art Director
Guilherme Racz
Associate Creative Director
Guilherme Racz
Designer
Fabio Miki

Awards:

One Show 2017
Print & OutdoorPromotional / Collateral: Posters - CampaignSilver
Print & OutdoorPublishing: Magazine - CampaignGold
D&AD 2017
Press AdvertisingPress Advertising Campaigns (National)Wood Pencil

Credits & Description:

Category: Non-Profit Organizations / Charities / Education / Government
Agency: Ddb New York
Client: Gun by Gun
Chief Creative Officer: Icaro Doria
Head of Art / Creative Director: Bruno Oppido
Acd / Writer: Lucas Casão
Acd / Art Director: Guilherme Rácz
Media Director: Jim Wasenius
Agency Producer: Rachel Seiden
Designer: Fabio Miki
Creative Director: Thiago Carvalho
Description:
Gun by Gun is a non-profit group that crowdsources money to fund gun buy back campaigns. This empowers individuals to make a tangible impact on the safety of their communities by physically removing unwanted firearms from people’s homes.
In this spirit of tangible materials, we created posters and print ads that juxtapose the documentation required for positive events in people’s lives to the purchase of a deadly weapon. All of the events portrayed in the three executions are based on real stories. The ease of access to firearms in the United States is starkly shown in this way.