Gun by Gun Print, Outdoor Home [alternative color spectrum] by DDB New York
![Home [alternative color spectrum]](https://fcdn.me/726/23b/gun-by-gun-home-f12db15aa0bd38122d6cbb1d3d.jpg "Home [alternative color spectrum]")
Gun by Gun: Home [alternative color spectrum]
Awards:
| D&AD 2017 | ||
|---|---|---|
| Press Advertising | Press Advertising Campaigns (National) | Wood Pencil |
| LIA Awards 2017 | ||
| Public Service/social Welfare Campaign | Gold Winner | |
| Cannes Lions 2017 | ||
| Print And Publishing | Print & Publishing Craft: Art Direction | Bronze Lion Campaign |
| Print And Publishing | Print: Charities & Non-profit | Gold Lion Campaign |
Credits & Description:
Title: House
Agency: Ddb New York
Client: Gun by Gun
Brand: Gunxgun
Media Planner: Jim Wasenieous
Chief Creative Officer: Icaro Doria
Head Of Art: Bruno Oppido (Ddb New York)
Associate Creative Director: Lucas Casão (Ddb New York)
Chief Creative Officer: Icaro Doria (Ddb New York)
Associate Creative Director: Guilherme Rácz (Ddb New York)
Media Director: Jim Wasenius (Ddb New York)
Creative Coordinator: Rachel Seiden (Ddb New York)
Creative Director: Thiago Carvalho (Ddb New York)
Art Director: Guilherme Racz
Description:
Gun by Gun is a non-profit group that crowdsources money to fund gun buy back campaigns. This empowers individuals to make a tangible impact on the safety of their communities by physically removing unwanted firearms from people’s homes.
In this spirit of tangible materials, we created posters and print ads that juxtapose the documentation required for positive events in people’s lives to the purchase of a deadly weapon. All of the events portrayed in the three executions are based on real stories. The ease of access to firearms in the United States is starkly shown in this way. We placed the work in posters around NY and in Time Out New York, whose affluent and engaged readership are the community to whom this organization needs to speak.