Everyone that had to face a bad bathroom in life knows the importance of good toilet paper. With this campaign we show that Hakle, a premium toilet paper brand from Germany, has the power to improve any toilet. The campaign is built on Hakle long term marketing claim "Wohlfühlen seit 1928" "Comfort since 1928".
Category: Cosmetics & toiletries
Client: Hakle
Agency: Leo Burnett Berlin
Production: Photoby
Country: Germany
Chief Creative Officer: Andreas Pauli
Executive Creative Director: Andres Läufer
Creative Director/ art director: gabriel mattar
Creative Director/ writer: Axel Tischer
Account Director: Lennart Wittgen
Illustrator: Salamagica