JABRA: FREE YOUR DANCE

Credits & Description:

Category: Other Consumer Products (including Durable Goods)

Advertiser: JABRA

Product/Service: HALO

Agency: ZUPA

Date of First Appearance: Jun 8 2009 12:00AM

Entrant Company: ZUPA, Copenhagen, DENMARK

Entry URL: http://awards.boyle.pil.dk/freeyourdance

Creative Director: Thorkild Bjerre (Zupa)

Producer: Christian Bach (Capsize)

Post Producer: Adam Hald (Capsize)

Project Manager: Natalia Tjelum Henriks (Zupa)

Project Manager: Jens Christophersen (Zupa)

Art Director: Søren Smidt (Zupa)



English Synopsis

To show people the benefit of Jabra HALO wireless headphones, we created a website where they could experience the hassle of their wired headsets.
On the site they were asked to put on their headphones and follow a dance routine, performed by a dance host. The users webcam would then detect the moves and give a score depending on how well the users moves matched the dancer on the website.
Obviously very few people could match our hero dancer, and were left with the message, 'maybe you should try with a pair of wireless Jabra Halo next time'.