Hapa Sushi: Effective January 1

Credits & Description:

Media: DM
Category: Food
Agency: TDA_Boulder
Brand: Hapa Sushi
Geo: Americas, United States
Effective January 1, the management of the Hapa Restaurant Group reserves the right to serve customers who discuss: ‘how cool their pets are and that fish would make cool pets but you would have to live in the ocean to hang out with them and this weed is really good and do you think pets like us as much as we like them and would they be happier if they were free and are fish happier than our pets because we are always telling them what to do....’ Happy Legalization.
Print and in-restaurant campaign from TDA Boulder, tagged "Happy Legalization," welcomes Colorado's legalization of marijuana. Of the three print ads, one ("Pairing menu") doubles as an in-restaurant hand-out menu, and another ("Effective January 1") doubles as both a table tent and as an in-restaurant poster.
"Pairing menu" (grouped not by reds and whites and rosés but by Indicas, Sativas and Blends) suggests appropriate Hapa dishes for various strains of pot. Spicy, Hawaiian style Pakalolo Shrimp, for example, is an ideal accompaniment to a Pakistani Kush Indica. Diners who have sampled a Blue Dream Sativa might want to try the Japanese Chicken Katsu Curry.
The campaign welcomes Colorado’s legalization of marijuana.
Advertising Agency: TDA_Boulder, Boulder, USA
Creative Director: Jonathan Schoenberg
Art Directors: Haley Garyet, Tim Kelly
Copywriters: Jonathan Schoenberg, Tim Kelly, Dan Colburn
Published: January 2014