Hapa Sushi Print, DM Ergonomically Designed by TDA_Boulder

Ergonomically Designed
The Print Ad titled Ergonomically Designed was done by TDA_Boulder advertising agency for subbrand: Hapa Sushi (brand: Hapa Sushi) in United States. It was released in Jan 2014.
Advertising campaign for Hapa Sushi

Hapa Sushi: Ergonomically Designed

Brand
Hapa Sushi  (Hapa Sushi)
Media
Print, DM
Released
January 2014
Posted
January 2014
Market
United States
Industry
Grocery and Other foods
Agency
TDA_Boulder
Creative Director
Jonathan Schoenberg

Credits & Description:

Media: DM
Category: Food
Agency: TDA_Boulder
Brand: Hapa Sushi
Geo: Americas, United States
Our dining room is ergonomically designed to reduce paranoia. Happy Legalization.”
The campaign welcomes Colorado’s legalization of marijuana.
Print and in-restaurant campaign from TDA Boulder, tagged "Happy Legalization," welcomes Colorado's legalization of marijuana. Of the three print ads, one ("Pairing menu") doubles as an in-restaurant hand-out menu, and another ("Effective January 1") doubles as both a table tent and as an in-restaurant poster.
"Pairing menu" (grouped not by reds and whites and rosés but by Indicas, Sativas and Blends) suggests appropriate Hapa dishes for various strains of pot. Spicy, Hawaiian style Pakalolo Shrimp, for example, is an ideal accompaniment to a Pakistani Kush Indica. Diners who have sampled a Blue Dream Sativa might want to try the Japanese Chicken Katsu Curry.
Advertising Agency: TDA_Boulder, Boulder, USA
Creative Director: Jonathan Schoenberg
Art Directors: Haley Garyet, Tim Kelly
Copywriters: Jonathan Schoenberg, Tim Kelly, Dan Colburn
Published: January 2014