Harvey Nichols: Untie

Credits & Description:

People are easily influenced by others on how to look and dress.
However, the Harvey Nichols shopper is fashion pioneer in their own right. They do not conform to society's perception of what is fashionable and they surely are not fashion followers.
They are trend setters, fashion leaders and style innovators. They break away from the clutches of social convention. Because the Harvey Nichols shopper is, influenced by none.
Category: Clothing & footwear
URL: http://www.fp7.com
Client: Harvey Nichols
Agency: FP7/McCann
Country: United Arab Emirates
Executive Creative Director: Paul Banham
Creative Director/ art director: Husen Baba
Creative Director/ art director: Paul Banham
Creative Group Head/ Copywriter: Ali Mokdad
Agency Producer: The Mint
Photographer: Aorta Photography