Havaianas Print, Outdoor, Design & Branding Delicious Happiness by ALMAP BBDO Brazil

Delicious Happiness
The Print Ad titled Delicious Happiness was done by ALMAP BBDO Brazil advertising agency for Havaianas in Brazil. It was released in Jan 2017.
Advertising campaign: Made of Brazilian Summer

Havaianas: Delicious Happiness

Brand
Havaianas
Media
Print, Outdoor, Design & Branding
Released
January 2017
Posted
January 2017
Market
Brazil
Industry
Shoes
Agency
ALMAP BBDO Brazil
Chief Creative Officer
Luiz Sanches Jr.
Creative
Keka Morelle
Creative
Daniel Oksenberg
Photographer
Ale Catan
Photographer
Mariana Valverde
Creative
Pedro Corbett
Executive Creative Director
Bruno Prosperi
Typographer
Motor Niveo
Creative
Felipe Antonioli

Awards:

Cannes Lions 2017
Print And PublishingPrint & Publishing Craft: Art DirectionSilver Lion Campaign
Print And PublishingPrint: Clothing, Footwear & AccessoriesSilver Lion Campaign
OutdoorPoster Craft: Art DirectionSilver Lion Campaign
El Ojo Festival 2017
GráficaCampañas de ProductosOro
DesignPiezas Impresas de ComunicaciónOro

Credits & Description:

Category: Fashion
Brand: Havaianas
Agency: BBDO
Geo: Brazil
Advertising Agency: AlmapBBDO, Brazil
Partner / Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Team: Keka Morelle, Pedro Corbett, Felipe Antonioli, Daniel Oksenberg
Art Buyers: Tereza Setti, Ana Cecília da Costa
Illustration 2D: Adelmo Barreira, Motor Niveo, Black Madre Atelier, Keka Morelle, Felipe Antonioli
Illustration 3D: Gelmi Estudio de Arte
Typographer: Motor Niveo
Photographer: Alê Catan, Mariana Valverde
Planning: Cintia Gonçalves, Sergio Katz, Vanessa Sakamoto, Beatriz Scheuer
Media: Carla Durighetto, Maria Eugenia, Flavio Padilha
Published: April 2017
Description: When you think of Havaianas, you think of everything that best represents the Brazilian summer, such as happiness, rhythm, energy, friendship, spontaneity, good vibes and free spirit
That is why AlmapBBDO decided to turn the packaging for Havaianas into packaging for all that.
Entry Summary:
Havaianas are the best translation of Brazilian summer. To show that, we decided to transform Havaianas packaging into packaging for the best that summer in Brazil has to offer – joy, energy, rhythm, etc.