Havaianas: Design & Branding

Credits & Description:

Category: Fashion
Brand: Havaianas
Agency: BBDO
Geo: Brazil
Advertising Agency: AlmapBBDO, Brazil
Partner / Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Team: Keka Morelle, Pedro Corbett, Felipe Antonioli, Daniel Oksenberg
Art Buyers: Tereza Setti, Ana Cecília da Costa
Illustration 2D: Adelmo Barreira, Motor Niveo, Black Madre Atelier, Keka Morelle, Felipe Antonioli
Illustration 3D: Gelmi Estudio de Arte
Typographer: Motor Niveo
Photographer: Alê Catan, Mariana Valverde
Planning: Cintia Gonçalves, Sergio Katz, Vanessa Sakamoto, Beatriz Scheuer
Media: Carla Durighetto, Maria Eugenia, Flavio Padilha
Published: April 2017
Description: When you think of Havaianas, you think of everything that best represents the Brazilian summer, such as happiness, rhythm, energy, friendship, spontaneity, good vibes and free spirit
That is why AlmapBBDO decided to turn the packaging for Havaianas into packaging for all that.
Entry Summary:
Havaianas are the best translation of Brazilian summer. To show that, we decided to transform Havaianas packaging into packaging for the best that summer in Brazil has to offer – joy, energy, rhythm, etc.