Havaianas Print True Fashion, 3 by AlmapBBDO, Brazil

True Fashion, 3
The Print Ad titled True Fashion, 3 was done by AlmapBBDO, Brazil advertising agency for Havaianas in Brazil. It was released in Sep 2020.
Advertising campaign for Havaianas

Havaianas: True Fashion, 3

Brand
Havaianas
Media
Print
Released
September 2020
Posted
September 2020
Market
Brazil
Industry
Apparel, Clothing & Footwear
Agency
AlmapBBDO, Brazil
Chief Creative Officer
Luiz Sanches
Executive Creative Director
André Gola
Executive Creative Director
Marcelo Nogueira
Executive Creative Director
Pernil
Executive Creative Director
Ricardo Chester
Creative Director
Fernando Duarte
Creative Director
Henrique Del Lama
Copywriter
Daniell Rezende
Art Director
Breno Ribeiro
Photographer
Tiago Chediak

Credits & Description:

Client: Havaianas
Advertising Agency: AlmapBBDO, Brazil
Chief Creative Officer: Luiz Sanches
Executive Creative Director: André Gola
Executive Creative Director: Marcelo Nogueira
Executive Creative Director: Pernil
Executive Creative Director: Ricardo Chester
Creative Director: Fernando Duarte
Creative Director: Henrique Del Lama
Copywriter: Daniell Rezende
Art Director: Breno Ribeiro
Art Buyer: Teresa Setti, Stephanie Biekarck
Account Team: Mariana Silveira, Warley Vieira, Fabíola Loureiro, Mayara Almeida, Milena Ferezim
Planning: João Gabriel Fernandes, Mariana Corradi, Aline Martinez y Alonso, Janaina Agostini Lôbo
Digital Strategy and Content: Patricia Rapado Colombo
Media Team: Daniel Ribeiro, Heloisa Lima, Paula Toledo Kosugi, Priscila Lie Sato
Photographer: Tiago Chediak
Video Maker: Carlos Monino
Client Approval: Fefa Romano, Mafe Albuquerque, Fernanda Ramos, Maria Eduarda Manga
Country: Brazil
Published: September 2020
Synopsis:
Catwalks of world-famous fashion week shows set the upcoming trend. But it takes a peek into the backstage to find out what fashionistas truly wear. And Havaianas is always in the picture. Earlier this year, the brand visited the backstage of one of the most famous fashion week events in the world, the New York Fashion show, and got to reveal what the models in fact wear: Havaianas Slim Flatform, before and after strutting on the catwalk. The unveiling images turned into a new advertising campaign, showing the world what a fashion icon Havaianas truly is through the concept “True Fashion”.