Hendrick's: The Unusual Way

Credits & Description:

After wining a competitive pitch, Draftfcb in Madrid developed a new and "unusual" ATL campaign for Hendrick's Gin. The whimsical print ad, "The Unusual Way", reflects the curious character of a gin that boasts a peculiar botanical blend of flowers, roots, fruits and seeds from around the world.The concept uses the infamous MAD Magazine fold-in format popularised by legendary cartoonist Al Jaffee to create a game which illustrates Hendricks' dominant flavour profile: the infusion duo of rose petal and cucumber. The jovial drawings of dancing couples, top hat toting bartenders, juniper hot air balloons and cucumber blimps evoke the quirky, experimental and adventurous character of the Victorian age, when gin first came into fashion.



Category: Drinks, alcoholic

Client: Hendricks Gin

Agency: Draftfcb Madrid

Country: Spain

Agency: Draftfcb Madrid

Advertiser: Varma Group

Brand: Hendrickâs Gin

Campaign: The Unusual Way

Client Contacts: Marisa Martínez, Jesús González, Olga Ortiz de Zugasti

Creative Director: Baldiri Ros

Copywriters: Claudia Vicente, Ãlvaro Navarro

Art Directors: Gabriel Izquierdo, Miguel Martínez Velacoracho

Group Account Director: Juan Ramón Ortega

Account Director: Mar Ortega

Account Executive: Eva Colmenero